Dorset-Based Charity PramaLife Empowers Elderly through Crowdfunding Campaign

• Raised £4,393 from 227 supporters
• +£18,855 Extra funding from multiple +Extra funding partners
• To provide advice and guidance to older people/carers during the cost of living crisis by giving them the tools to be more financially stable

With a mission to enhance the quality of life for older people, PramaLife embarked on their crowdfunding journey to raise essential funds that will directly support their cost of living initiative. By leveraging the power of the crowd and securing +Extra funding from a range of partners, PramaLife aims to foster an environment of care and support for seniors, highlighting the spirit of community unity and empathy.

Empowering Seniors: The PramaLife Difference

PramaLife offers a range of services designed to promote well-being, independence, and overall happiness for older people. Their dedicated team provides a variety of services, from assistance with daily activities to emotional support and companionship. 

PramaLife firmly believes that everyone should have the opportunity to lead a dignified and fulfilling life, regardless of their financial circumstances. Just in the last 12 months they have supported over 1498 people with their various activities, many of whom would be experiencing loneliness and isolation without these vital resources.

The “Cost of Living” Initiative

The heart of PramaLife’s crowdfunding campaign lies in its “Cost of Living” initiative. This unique program aims to alleviate the financial burden that many seniors face on a daily basis. As retirees navigate their golden years, they often encounter unexpected expenses that can severely impact their quality of life. PramaLife’s initiative steps in to provide knowledge and assistance with navigating the rising costs of every-day life, as well as finding available help they may not be aware of that could make a huge difference. By ensuring that their needs are met, the charity enables seniors to focus on enjoying their lives and fostering a sense of belonging within the community.

The Power of Crowdfunding and +Extra Funding

Crowdfunding has emerged as a powerful tool for non-profit organisations to reach a wider audience and gather the necessary resources for their projects by telling their stories. PramaLife’s campaign exemplifies the potential of the Crowdfunder platform in driving positive change. By showcasing real-life testimonials, statistics as to how their community is affected and impactful images on their campaign page, PramaLife effectively connects with potential donors on a personal level. This approach not only raises funds but also raises awareness about the challenges faced by seniors in the community.

+Extra funding from renowned national and regional organizations has significantly boosted PramaLife’s campaign. Crowdfunder’s partners; British Airways, Avios, Co-op, Aviva, and Sovereign have joined forces to provide PramaLife with an additional £18,000 in funding. Sue Warr, Manager at PramaLife, expressed her gratitude for this support, stating, “The whole process is extremely easy… That enables people to contribute either a little bit or a big bit, which then of course doubles in size and makes it all the more worthwhile… I’m really grateful to the funding partners.”

PramaLife’s crowdfunding campaign, enriched by the collaboration with +Extra funding partners, serves as a shining example of how a community-driven approach can make a profound difference in the lives of seniors. With its “Cost of Living” initiative, the Dorset-based charity is paving the way for a brighter future for older people who deserve financial stability and emotional well-being. By harnessing the power of crowdfunding, community cohesion, and the support of generous funding partners, PramaLife is turning compassion into action and creating a legacy of care that will resonate for years to come.